More and more consumers are looking online for information that will help them to make smarter buying decisions.
According to the e-commerce Foundation 88% of consumers will do their own research on products and or services before buying either online or in the physical store.
In looking at this buying behaviour you can see why having a website is very important for the success of businesses today.
If you want your company to be successful in today’s marketplace, then you have got to invest in having a professional website.
Having a professional looking website will become the backbone of your business and a must in today’s marketplace. A website will also be a great asset in supporting all your digital marketing efforts.
In this article I will show you the importance of a website for your business success and what you will need to know to get started with your very own professional looking website for your business.
1. Importance of a Website for Marketing Your Business
A website will become the backbone of your online presence and the importance for marketing every aspect of your digital marketing strategy.
Your website will be your platform and hub for:
- Every type of communication
- Every piece of content – Content marketing
- Email marketing
- All your advertising campaigns – PPC campaigns
- Social media marketing
- Customer base
- Consumer engagement
- Building Credibility with your target audience
- Being open 24/7/365 – having a wider reach globally
- Branding your business
You will be able to drive consumers back to your website and your consumers will be able to have a clearer idea of what you brand is abut and they types of products and or services you are offering them.
2. Social Media Marketing
With the use of social media, you will be able to market your website by reaching out to your social media audience and connect them to your website when they show an interest and want to learn more about your business.
Also when you have visitors to your website and they like what they see, they will be able to share your content with their family and friends on social media.
This is a very powerful way of getting huge amount of traffic to your website.
Your website will be the “hub” of your business and when a customer wants to make a purchase of a particular product and or service that you offer, you will be able to send them directly to your website.
3. Content Marketing to Build Your Online Presence
Your content will need a place to live and having a website is significant for your content marketing.
Your content can be in the form of:
You will need a place to display all this information so that it will be easy for your potential customers to find it.
Having a website will provide a home for all this important information and a great place where you will be able to engage with your target audience.
Just like this blog post that you are reading right now, that is providing you with information and where you can ask questions and or leave a comment at the end of this article.
4. Building an Email List for Your Business
Having a website will be an important part of building your email list. You will be able to carry out and build on your email marketing campaigns.
An email list is an important asset to your online business. In building your email list it is important that you have somewhere to send your target audience and having a website is a perfect place.
Building an email list will open up many more doors of opportunities for your business. Your website will be a perfect place to guide your email subscribers to when you want them to learn more about your products and or services and or for them to make a purchase.
You can do this by creating a daily or weekly newsletter like I do.
Each week I send my subscribers more helpful information, so that they can learn more about what I do here at Smart Laptop Lifestyle and how they can build a successful online business too.
5. PPC Advertising and Your Website
Your PPC advertising will also need a place to lead your potential customers to and a website would help greatly with this.
You can learn more about PPC Advertising HERE.
Using PPC Advertising is a great way to reach even more potential customers that would be interested in your products and or services, but you are going to need to have a website in order for your potential customers to go to when they click on your PPC advert.
This can be a landing page and or a specific product page.
Your PPC Advert will have to have a destination to get to and having your own website is an ideal place.
The ultimate goal of your website is to be able to answer all your visitors’ questions with your content information. To be able to solve their problem.
6. A Little about Websites and Search Engines Optimisation (SEO)
The importance of a website and the way that search engines work.
Potential customers will use search engines to research:
- Solve a problem
The search engine will deliver a list of web pages that are relevant to the topic being searched.
So it is important if you want to bring some of this online traffic to your own business you are going to need a website so that you can drive this traffic to.
It is important to learn how to make your website SEO friendly because the more optimised your website is for the search engines like Google the more chances you will have to reach more new customers.
7. The Importance of a Website for Your Sales
I must say at this point that the importance of a website for your sales, really cannot be overstated.
We all know that getting sales for your business is vital. Getting sales is the only way that you can keep your business running.
So in saying that improving your sales is going to be the best way to improve and increase the health and the success of your business.
This can be achieved by having an online presence with your own website. You will be able to reach more customers.
Having the opportunity to able to reach more customers online will increase your ability to make more sales.
I want to state at this point that developing your website will not automatically bring paying customers to your business.
However, with learning how to use search engine optimisation of your website, you can seriously improve your chances of gaining more qualifying leads that will increase the likelihood of making more sales.
Oh and not only does having a website help you to increase the sales opportunities, but you have the added bonus of also increasing your availability to make these sales.
This will be because you will be able to sell your products and or services around the clock. 24/7/365.
Your website visitors will have all the information they need from your site, so you will not have to be actively engaging with them on a constant basis.
Your website will be able to offer many pathways for making a sale. This will be because in addition to selling your products and or services online, you will be able to provide your customers with all the information they will need to make an informed buying decision.
This will be through your content, which will kind of act like an additional sales person, helping your customers get all the information they need and convincing then of the all the benefits of your products and or services.
8. Building Your Credibility with Your Website
When you are building your brand, having a website is important for building your credibility, which is another thing that you should consider.
In today’s marketplace a business without a website are seen as less credible.
One of the reasons for this is because most businesses will have a website and those that don’t could be seen as having something to hide.
9. How Can a Website Help You Build Your Credibility?
- A website will allow customers to find out about your brand.
- A website will showcase your products and or services
- You can inform customers about your business
- You can inform customers about your business goals and mission
- Helping customers to get to know your business
- You can become an authority in your niche
- Building trust with potential customers
When you help your customers to know your business, you are establishing trust and through building trust you are starting to build longer lasting customer relationships.
You can use your website to become an authority in your niche. Consumers want to know where you stand in the industry because they are looking for a reputable business.
This is where your content comes into play, because the content that you will be creating and publishing to your website will show your target audience that you know what you are talking about.
When you provide valuable and informative content you will be working on building a stronger relationship with your target audience and this will also encourage a better conversation rate. In other words you will seriously increase your sales.
Another great thing on the point of building credibility and authority with your website is that it will also set you apart from your competition.
This will be because every website will have their very own unique content. You will be able to show your target audience what sets your business apart from the rest through your content.
You are going to want to stay ahead of your competition. So if they have a website and you don’t then you would have immediately lost customers.
10. Being Able To Be Open for Business Around the Clock
As I mentioned earlier with your own website you will be able to have your business running 24/7/365.
I want to highlight this point again.
A website will provide accessibility to your target audience around the clock. This means that you will remain open for business even when you and or your team have finished working for the day.
Your website will still be working hard for you to bring in more customers to your business.
This would be like you not sleeping at all. Well fortunately you will not have to experience that.
I just wanted you to put that thought in your head.
With your website you will be able to provide a space where your target audience will be able to see what your business as to offer, learn more about your products and or services at any time of the day or night from anywhere in the world.
If you are selling physical products on your website, your customers can buy around the clock.
By making it easier for your potential customers to be able to browse around and buy products from your website. You are increasing the possibility of converting more leads into sales and building your customer base.
The really great thing about all this is that you don’t have to be physically there to reap all the benefits of making those sales.
You website will assist as your own personal digital sales person.
You website will give your potential customers all the information they need to know about your product and or service, it will also make all your sales for you and collect their payment information online.
11. Making the Right Impression With a Professional Web Design
Quite often your website will be the first impression of your brand your customer will see.
Even if you are a bricks and mortar business that mainly depends on foot traffic. There will be a good chance that your customers will do their research online about your business before they come in.
For this reason it is vital that you have a professional website.
If your website is unattractive and or hard to navigate around then you could be turning away customers without even knowing it.
Did you know that a survey from a Business to Community 94% of people stated that web design is the top reason that they don’t trust or they click away from a website.
When talking about professional web design they should include but not be limited to the following features:
- Attractive Design – Your website should be attractive, and you should use colours and images that are relevant to your brand. A professional website will have a balance between having an attractive design and have content that is loads quickly and easy to read.
- Simple Navigation – It should not be hard to visitors to your website to find what they are looking for and they should not have to keep clicking around many times. Your navigation menus should be simple and clear and help your visitors to find what they are looking for in a few moments.
- Faster Site Load Times – Professional websites will have fast load times that improves their user-experience. If your website doesn’t load within a few seconds then visitors will click away.
- Helpful Content – The content on your website should be informative and helpful so that your visitors will have a better understanding of your products and or services. You should also use keywords that your target audience might use to find brands in your niche online.
- Search Engine Optimisation – also known as SEO. You will have to make sure that your website content structure is SEO friendly. Learn how to optimise your website for search engines like Google, Bing and Yahoo. Doing so will help your target audience to find your website.
- Easy Conversion – Your website should make it nice and easy for your visitors to convert with simple and quick process. If you have a shopping cart it should be easy for customers to use and come back to is they need to because they had to click away from the page for some reason.
If you don’t have web design experience or have the resources to design and maintain a professional, working website, then you may need help in getting started online.
How You Can Get Started with a Website for Your Business
Now that you can see how important having a website for the success of your business.
Without a website you will not be able to reach and engage with your target audience and customers online.
Even if you have a bricks and mortar business that is serving your local customers, you will still benefit a huge amount from having a website.
In fact doing business online today is a must in the modern market place.
Getting started with a professional website for your business does not have to be hard.
You can learn more about getting started online here.
Anyone can build a profitable website using step by step training given in my product review.
I have shown you how it works for me and you can see for yourself how it is working for me on this website. You will also see how it is working for others too in my review.
You know that you can get started for FREE.
And you won’t be alone, I’m going to help you as much as you need every step of the way and walk you through the process.
I will personally coach you through the process and you will be able to contact me at any stage when and if you need any help.
I will also help you through every step of the way from building your very first website to generating organic traffic.
You can get started free but first take see all the other benefits you will gain by clicking here.
Here’s the tough truth you probably already know.
If you want different results you need to do something different.
Make a definitive decision right now to get different results
Here’s what you and I know, one year from today you will certainly arrive.
The question is where?
That is your decision to make right now.
Thank you for visiting
I really hope that you found this article helpful.
If you have any questions or thoughts regarding this article or anything else, please feel free to leave me a comment below.
I always respond to my readers.
I will also really appreciate your liking and sharing this article.
Here’s to making it happen
Smart Laptop Lifestyle