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I have you ever noticed the advertisements that show up in the search results on search engines such as Google.

They normally show up alongside your search results.

These are mainly pay-per-click or PPC advertising.

How to Pay Per Click Advertising

What Is Pay-Per-Click Advertising?

PPC is an online advertising model where advertisers will pay every time a user clicks on one of their online ads.

There are different types of PPC Ads, but one of the most commonly used is the paid search advertising.

These types of ads appear when people are searching for things online with the use of search engines like Google, Yahoo or Bing. Especially when they are looking for something to buy.

This could be anything from a mobile search, say someone is looking for the nearest Pizza place on their mobile phone or looking for

  • Restaurants
  • Food Deliveries
  • Hairdressers
  • Gym
  • Plumber
  • Dentist

To someone shopping for a gift for a

  • Birthday gifts
  • Wedding gifts
  • Baby gifts

To high-end products such as

  • Enterprise Software
  • Home Security System
  • Real estate
  • Cars

All of these types of search will trigger (PPC) Pay-per-click ads.

With pay-per-click advertising, the businesses that are running these ads are only charged when a user actually clicks on their ad and this is where the name “pay-per-click” is formed.

Other Forms of PPC Advertising

Other forms of PPC advertising include display advertising and these are typically banner ads and re-marketing.

Pay Per Click / PPC

How Does Pay-Per-Click Advertising Work?

Now how does pay-per-click work? In order for ads to appear in the search engine results pages (commonly known as SERP, meaning Search Engine Results Page), advertisers have to do a little more than just pay for PPC in order for their ads to appear in the more prominent places.

Instead ads are subject to what is known as Ad Auction, which is an entirely automated process that Google and other major search engines use to determine the relevance of the validity of advertisement’s that will appear on their SERPs.

I thought that you may be interested in reading

Pay-Per-Click Marketing

How Keywords Work in Pay-Per-Click Advertising

I mentioned earlier about the Ad Auction which is a bidding system.

This means that advertisers must bid on the terms that they want to “trigger” and or display in their ads.

These terms are known as keywords.

For example let’s say that your business specialises in hair products and a user is looking to purchase natural hair products and hair tools such as:

  • Scalp Massage
  • Wide Tooth Comb
  • Natural Shampoo
  • Natural Conditioner

And they enter in the keywords “natural hair products” into the search engine to find retailers offering what they are looking for.

At the very moment that the user submits their search query the search engine will jump into action performing the complex algorithmic calculations that they Ad Auction is based on.

This will determine which ads are going to be displayed for that search and in what order and by which advertiser.

Since you are having to pay for each click that you get on your ads it is very important that you only bid on keywords that are relevant to your business, so that you can be sure to get the best ROI (Return on Investment) from your ad.

You want to get the best from what you are paying for every click.

A keyword Tool can help you find the right keywords to bid on so that you get the best chance of driving traffic that will convert into sales. You want the best conversion keywords in your pay-per-click ad.

Keyword Tool To help You with Your Pay-Per-Click Advertising Campaigns

Using a keyword tool to help you with your pay-per-click advertising campaigns is very important to the success of your campaign.

Although the basics of pay-per-click advertising are reasonable simple, managing a successful paid search account can be anything but if you don’t know how.

Many advertisers can struggle to devote the time and effort that it will take to keep up with the developments of their Google AdWords and or Bing Ads and many are simply missing valuable opportunities to grow their business through PPC.

This is where having a great keyword tool comes in.  A keyword tool will help you to manage your keywords and choose the best for your campaigns.

This is great for beginners and the more advanced.

My Keyword Research Tool Recommendation

I love this keyword tool because it is easy to use and uses advanced technology so it is great if you are an experienced PPC advertiser or new to the world of paid advertising.

It is also a free keyword Research tool.

Using this keyword research tool will save you time and effort in find the best keywords for your PPC campaigns, giving you more time to focus on other aspects of your business, such as helping your customers and growing your business.

The great this is that you will also be able see at a glance a wealth of data showing you the amount of traffic that you can expect from your chosen keywords, along with seeing how much competition from other businesses you have to each of your keywords.

You will also be able to see:

  • Negative keywords that will save you money, and stop you using up your Ads Budget
  • Top performing keywords
  • Discovering new keywords not yet being used
  • You can have a play around with it right here and see for yourself.

Starter Account

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