Attention: Business Owners
Is a Blog Website Right For Your Online Business
Wikipedia defines the “blog” which is short for web log, as a web based publication consisting primarily of periodic articles, most often displayed in reverse chronological order.
Blog will normally focus on a particular subject or niche.
Although blogs are typically a text medium, you can find many that are non-text versions such as:
- Video blogs
- Photo blogs
Audio blogs also known as Podcasts
I will discuss in this article the pros and cons and where you can find more information if you are considering adding a blog into your Marketing blend.
Pros For Creating A Blog Website for Your Business
Creating a blog, like newsletters can enhance the credibility of a company if done correctly.
As a blogger you will be investing your time to provide information about your niche / industry and answering questions. You will be an expert in your niche.
Blogs can also be a very powerful customer service tool because they will provide a space in your business to respond to your customers in an open conversation and you will be able to solve problems before they become problems.
Having your own blog will help to increase your online exposure and this can be done in a variety of ways.
You can contact other blogger in your niche and ask them to display a link to your website and you can do the same for them in return, this is an easy way to gain more exposure.
In addition you can also guest blog on blog websites relevant to your niche and this will increase your website and brand awareness.
If you have an e-commerce website you can use blogging as a tool to gain direct traffic to your website. You can place links to your products and or services and your readers can then click through and become customers of your products and or services.
Cons for Creating a Blog Website for Your Business
Blogs will require a commitment and be constantly updated and monitoring.
So if you can’t commit to writing shorts post at least 1 to 3 times a week, and if you are not open to replying to your customers that may leave messages in the comments section, then blogging may not be a way forward for you.
Getting results from your blogging efforts can be difficult to tract and generally can take some time to come in.
It will take a while to develop a presence online and tracking readers that convert to customers may be difficult.
It will take your concentration and focus to effectively produce creative, interesting and in good quality content. It will take a lot of hard work when starting out.
Anyone who wants to blog can blog and this means that there is a lot of information out there on the world-wide-web and in some niches, this means that the competition is fierce.
The great news is that if you can commit and constantly providing quality content you will increase your chances of getting noticed and being ranked at a higher level in the search engines.
Distribution and publicity can also be a challenge, because making people aware your blog is a marketing campaign in itself.
You will have to become proactive in getting your blog noticed and this is because your blog will not be sent to them other forms of online marketing and this will become important since people have to search for blogs.
Creating Your Own Blog Website
Creating your own blog will give you more control of what you want to include in your blog and you can also decide how you want to monetise your blog.
You can create your own blog just like I have on a platform that is second to none and free to get started.
You can learn all you need to know about creating your very own blog website and how you can create content for your blog.
The great thing is that you do not have to have any previous experience to get started and you will get step by step training to help you to build a solid foundation for your blog website.
You can try it out for free and you will meet other like-minded people like myself that have also started from scratch.
Anyone can build a profitable online business from scratch using this step by step training.
In fact you can see proof of it right here on this website and how it is working for me.
You will also be able to see how it is working for others too.
It will also work for you too.
You can find out how you can get started by clicking the banner below.
You can also get started for free.
Here’s the tough truth you probably already know.
If you want different results you need to do something different.
Make a definitive decision right now to get different results
Here’s what you and I know, one year from today you will certainly arrive.
The question is where?
That is your decision to make right now.
Thank you for visiting
I really hope that you found this article helpful.
If you have any questions or thoughts regarding Is a Blog Website Right For Your Online Business? or anything else, please feel free to leave me a comment below.
I always respond to my readers.
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Here’s to making it happen