Choose a Domain Name That Floods Traffic to Your Website (An Incredibly Easy Method That Works For All)
It is very important to your online success to choose the right domain name, it is also a critical part of your marketing strategy.
When you chose a domain name that targets a specific keyword or keywords you are increasing the chances tenfold because you are targeting your audience from the get go.
This will target your audience and enhance your click through rate.
Picking Your Domain Name
Picking your domain will give your audience what they most desperately desire.
When you include the keywords in your domain name you are giving your visitors what they desire and when they visit your website and see that you have content relevant to your domain name, this will boost the traffic to your website.
When you write content that will also include your keywords this will strengthen your marketing strategy.
What are Customer’s Desires?
So what are your customer’s desires?
This will depend on what you are selling.
Let’s take a look at an example:
Baby monitors.
Oh at this point it is a good idea to keep in mind that the main things that many people are really interested with any product is what they product can do for them.
They are not really interested in things like the features such as size, colour, weight, speed.
The real deal is the “Results” they will gain from having this product.
The bottom line is “what’s in it for me?”
Why should your potential customer purchase a baby monitor?
“What’s in it for them?”
Now if you stop and think for a moment your will come up the right answer or answers.
Yes, it is to help them keep their baby safe. They will be able to keep an eye on their baby from a distance.
In order to engage your audience you will have to stop thinking of yourself and or the features of your product to determine what your customer’s deepest desires are.
The way to do this is to turn your product or service features into “Benefits” or “Results” and then you will be well on your way to open the flood gates of traffic to your website in the process. YAY.
How to Turn Features into Benefits?
The easiest way that you can turn features into benefits will be to list all the features of your product or service.
I use the old fashion way with pen and paper. Lol
The features is the characteristics of the product or service such as:
- Size
- Colour
- Weight
- Speed
- Availability
Right, when you have listed all these, you can then turn each feature into a benefit for your customer.
“What’s in it for me?” Examples:
- Saves money
- Security
- Obedient pet
- Powerful
- Luxury
- Friends
- Youthfulness
- Thinner body
- Prestige
- Anti-ageing
You get the picture. Great.
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Traffic Driving Potential: Keyword Targeted Domain Names
Having a keyword targeted domain name is huge in driving traffic to your website.
This will depend on you doing your research on your target audience and finding a way that you could best satisfy their needs, desires and benefits.
Once you have done your research and use this system within your marketing you will be able to use your domain name to be specific in your marketing strategies, such as:
- Ad Campaigns
- Content marketing
- Blogging
- Sales Pages
The great thing is that you could use this to target specific markets even if you are offering multiple products and services.
Taking it a Step Further
Right now, you can take this a step further and you can actually use your domain name for your headline in classified ads.
Headlines
When you construct a headline, there should be different parts to it. So let’s break it down.
Your headlines should draw attention and fan the flames of desire and should hint at:
- Solving a specific problem
- Satisfying a need
- Provide a benefit
- Invoke curiosity
- With a call to action
Your domain name should contain as many of these headline characteristics as possible.
Oh and try to phrase your keywords into something relatively short but keep it catchy and easy to remember.
Always keep in mind “what’s in it for me?” when you think about what you are selling.
Also keep in mind that you domain name is to act like a headline that will drive targeted traffic to your website.
You want it to scratch an itch of your target audience so to speak.
Once you have found the right keywords for your domain name and you are scratching that itch for your potential customers you will also get the added bonus of getting better rankings in the search engines and other marketing strategies such as pay per click ads, social media or any other advertising your chose.
You can Start Your Domain Name Research Right Here.
Check out this amazing keyword research tool that I use all the time.
